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Management
Management is a critical component of any business.
However, it may be one of the most difficult
and the most ignored. Management tasks and related
strategic thinking often takes a "back seat" to the endless
stream of day-to-day activities.
By "management" we are not referring to simply managing the
day-to-day activities, but rather managing your entire
business. An effective approach to overall management
is driven by the "systems approach" that is essential to
creating and running an eBusiness.
Effective management starts with measurement and
information. Management information can be built into
each component of your eBusiness system... Measuring the
number of leads, measuring your lead conversion rates,
measuring sales generated by each sales rep, measuring
customer satisfaction (or complaints), and so on.
This type of information can transform a business that is
"running you", into a business that you are running... a
business that is more pro-active than re-active.
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